# sorell-02.codeprismowp.com


## Posts

- [Hello world!](https://sorell-02.codeprismowp.com/hello-world/): Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
- [Identity Is a Behaviour, Not a Logo](https://sorell-02.codeprismowp.com/identity-is-a-behaviour/): Why we design how an identity acts before we design how it looks.
- [Designing for Loud Cities](https://sorell-02.codeprismowp.com/designing-for-loud-cities/): Notes on making graphics that survive São Paulo’s streets, walls and bus stops.
- [What a Festival Teaches a Typeface](https://sorell-02.codeprismowp.com/what-a-festival-teaches-a-typeface/): Sixty artist names, one poster: what we learned stretching a variable font to its limits.

## Pages

- [Art Direction](https://sorell-02.codeprismowp.com/art-direction/): Art direction for campaigns, festivals and exhibitions. We shape the images, typography and tone that turn an announcement into something people want to share.
- [02 / Identity](https://sorell-02.codeprismowp.com/02-identity/): Identity systems built for culture: flexible enough for a season of thirty events, strict enough to be recognised from across the street.
- [03 / Digital](https://sorell-02.codeprismowp.com/03-digital/): Websites and digital spaces for programmes that change every week. We design for editors first, because a cultural site is only as good as its last update.
- [01 / Brand strategy](https://sorell-02.codeprismowp.com/01-brand-strategy/): Strategy at Ruído is about finding the sharpest true thing an organisation can say, and then saying it everywhere. We work fast and write in plain language.
- [Home — Demo 02](https://sorell-02.codeprismowp.com/home-demo-02/): Ruído is an independent creative studio building sharp identities, digital spaces and cultural systems.
- [Journal](https://sorell-02.codeprismowp.com/journal/)
- [About](https://sorell-02.codeprismowp.com/about/): We started in 2019 in a shared room above a print shop in Barra Funda.
- [Contact](https://sorell-02.codeprismowp.com/contact/): Some of our best projects started without a brief, just a clear problem and a deadline. Tell us what is happening and we will reply within two working days.


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