Digital Experience · 2025
A radio station you can recognise with the sound off.
Concreto Rádio broadcasts twenty hours a day from a rooftop studio downtown, with more than forty resident hosts. The station needed an identity and a website that could show who is on air now and what is coming next.
Challenge
Each host designed their own show artwork, so the station had no visible identity of its own. The old site was a single embedded player without a schedule.
Approach
We created a modular cover system based on concrete block proportions, where each host chooses one colour and one shape. The new site puts the live schedule first and archives every show automatically.
Result
All forty shows now share one visual system while keeping individual character. Average listening sessions on the website doubled in the first three months.
Project details
- Client — Concreto Rádio
- Year — 2025
- Discipline — Digital Experience
- Location — São Paulo, Brazil
Credits
- Creative direction — Davi Okoye
- Design — Lara Tanaka
- Development — Marina Coelho