Visual Identity · 2024
An identity drawn from the floor plan of a changing building.
Casa Vértice is an independent art space in a 1950s house. Its walls are rebuilt for every exhibition, so the building never looks the same twice. The founders wanted the identity to follow that logic.
Challenge
The space had no name recognition outside the art scene and a small budget for signage, printed matter and digital channels combined.
Approach
The logo is redrawn for each exhibition from that show’s floor plan, while the typeface, colour and grid stay fixed. The name and strategy came first, built around the idea of meeting points.
Result
Every exhibition now has its own mark without breaking the identity. The first year closed with nine shows and a waiting list of artists.
Project details
- Client — Casa Vértice
- Year — 2024
- Discipline — Visual Identity
- Location — São Paulo, Brazil
Credits
- Strategy and naming — Bruna Saad
- Design — Davi Okoye
- Photography — Helena Ruas